Itamar Srulovich is an Israeli born chef who co-founded Honey & Co with his wife, Sarit Packer, back in 2012. A cozy spot located in London’s once sleepy Fitzrovia neigborhood that serves homey Middle Eastern fair directly across the street from their amazing food shop, market, and culinary boutique Honey & Spice, they also opened Honey & Smoke in 2016, a big and buzzy grill house serving everything from lamb kofta and chops, whole fish and slow cooked octopus, charred cauliflower and amazing drinks.
Itamar and Sarit racked up impressive resumes before going into business together with Honey & Co, both serving as alumni of the venerable Ottolenghi restaurant and cooked together in restaurants around Tel Aviv before their time together in London.
Three restaurants and three best selling cookbooks later, family is the through line that brings everything together at Honey & Co,, and not just because Itamar and Sarit are married. It seems like Itamar knows every staff worker, diner, and shop customer intimately, exuding a warmth and friendliness that surely brings people back.
Itamar is the music lover between he and Sarit, so he sat down for this interview, which includes music from Israel, Egypt, Nigeria, the UK, and the US.