Episode 13: Dr. Peter Wish on Connecting with Voters

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This week Bob speaks with Dr. Peter Wish, a psychologist who has advised candidates for Congress, Senate, and the Presidency on how to connect with voters.  

Dr. Wish’s latest book, “The Candidate’s 7 Deadly Sins”, details the biggest mistakes that candidates make when trying to connect emotionally. He explains the forces that dissuade candidates from being their most authentic selves, and why so few choose to project their most likable qualities to the voters whose support they need to win. 

Then we turn to the November elections and how Biden, Trump, and down-ticket candidates can offer the optimistic messages voters overwhelmingly want during a time of such suffering and uncertainty. 

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