Episode 7: Dead As Company

Would you let a hippie run your business? How about a couple dozen of them, including road crew? Considering the Grateful Dead’s success, it might not be a such a bad idea. This episode looks at how a ragtag group of rockers who were intensely skeptical of the corporate world became true innovators in business. Our special guest is Dr. Barry Barnes, Professor Emeritus of Management at Nova Southeastern University, who literally wrote the book on this topic, Everything I Know About Business I Learned from the Grateful Dead. An old school ’Head, Barry is dialed into what makes the scene so special. Everybody is in it together—the band, the crew, and the fans. Call it a family. Call it a posse. Call it Dead as Company. That’s what we’re calling this episode, anyway. With Eduardo off globetrotting, Casey sits down with Kevin to argue about Greta Van Fleet, Grateful Dead tribute acts, and the idea of bands as brands. Feed Your Head profiles the ultimate Deadhead business, Ben & Jerry’s. Now we’ve got the munchies.  

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