Episode 41: Mass Appeal’s Word is Bond (Showtime) & Rapture (Netflix)

Beyond the Margin explores the making of and significance of two hip-hop related productions, Word is Bond and Rapture (Mass Appeal Productions), with an interview with director and hip-hop icon Sacha Jenkins and director/producer Ben Selkow. In an episode taped in the recording studio at Mass Appeal’s offices in lower Manhattan, host Michael Shields had the opportunity to discuss with Sacha and Ben the soon to be released eight-episode Netflix series Rapture. The must-see series is an inside and deeply personal look into the lives and careers of a bevy of hip-hops’ brightest shining stars such as Nas, 2 Chainz, Just Blaze, and Logic, to name a few. Following a discussion about Rapture, Sacha guides listeners into the intricacies of Word is Bond, a documentary he directed that doubles as a love letter to hip-hop lyricism. It’s a film that takes aim at a specific aspect of hip-hop culture, keying in on the poetry that has continuously and purposefully glided over beats as hip-hop music exploded into the mainstream. Join in and dive deep with us into the world of hip-hop, in an episode that not only takes a look behind the scenes of two profound and important hip-hop productions, but allows for the art form’s nuances, genius, and social impact to be more fully understood and appreciated.

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